Logo Design, Brand Identity graphics by Trapik Media Interaktib

Horses Wild Custom Logo Design

Horses Wild Custom Logo Design.

The custom logo for the horse racing handicapping website HorsesWild was made from Adobe Illustrator CS2. The defining aspect of the logo design is the horse with fire tribal background on two horseshoe that represents the character W.

The logo designer used Adobe Illustrator CS2 live trace feature for the horse and then converted the traced horse into paths. Then the logo designer created an arc from a straight vector line stroking it up to 10 pixels thick then rotated it by 45 degrees. Gradient black was used for the arc's color scheme. After finishing the arc, the logo designer made a copy of the arc then transformed the copy by rotating it by 25 degrees. Then the logo maker joined the two arcs to form the W. The tribal fire was done manually using the pen tool. The fire tribal color scheme is a gradient of black red and yellow without strokes.

The font used for HorsesWild was SF Speedwaystar Condensed. After expanding to show the paths he made three copies of the characters HORSES and ILD. Then colored those with black for layer 3 and a 45 pixel black stroke. White for layer 2 with 18 pixel strokes. And for layer 3 the logo designer used the gradient of colors green and light green for the color scheme of the word HORSES. And a gradient of red and orange for the characters ILD.

With the major logo components done, the logo designer then places the W representation between HORSES and ILD. The logo designer finished the custom logo by adding "wild about horses" using Establo font at the bottom right of the logo design.

The HorsesWild custom logo is an example of going the extra miles for details that matter to the Client. The elements that define a web site's topic must always be used and integrated as much as possible, for this horse racing web site, the horse and horseshoe elements delivered the goods.

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